TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as established television models, relying on scheduled programming via cable. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and 후후티�